New Strategic Plan Launched
Wednesday, 15th January 2020
AHEAD are delighted to launch our new Strategic Plan taking us up to the end of 2022.
WATCH: CEO Dara Ryder on the New Strategic Plan
New Plan - New Tagline
The Board of AHEAD meet on a regular basis to discuss and oversee the operational plans of AHEAD and monitor progress against strategic goals. It is less than four years since the Board undertook an in-depth look at the strategic position of AHEAD and where it was at in terms of the stated aims and objectives. Out of that process a Strategic Plan was devised to see us through the period 2015-2018 and beyond. While having a plan to work off generated a fresh energy to focus the minds, it became clear as the plan unfolded and was translated from deeds and words into actions that the actual remit of AHEAD was broader than that being reflected in its expressed vision and mission statements.
The Board acknowledges that AHEAD’s reputation is well established at this stage, its name well known and held in high regard by those professionals, networks and agencies that it collaborates with on an on-going basis. However, branching out beyond the higher education sector to develop new networks, new partnerships and new relationships, all necessary to the implementation of the Strategic Plan, the tagline to the AHEAD logo was proving restrictive to development plans. The previous logo design with its inbuilt subtitle the ‘Association for Higher Education, Access and Disability’ no longer fully reflects the full picture of what AHEAD is actually doing at the grass roots. Newcomers to AHEAD and the collaborative UDL process struggle to connect the AHEAD tagline with its mission to promote the development of inclusive learning environments in education and employment for all learners. Therefore, the Board decided to address this contradiction in the strategic process. It proved a very worthwhile exercise generating an overall agreement to retain the name AHEAD, given that over the last thirty years the organisation is widely known as AHEAD throughout the higher education sector.
However, it was agreed to retain the AHEAD logo but drop the tagline from ‘Association for Higher Education Access & Disability’ and replace it with ‘creating inclusive environments in education and employment for people with disabilities’ as one that more accurately reflects the work of AHEAD at the grass roots.
The Strategic Plan produced is the outcome of a long consultation process. In planning for the future the plan has been given the time span 2019-
2022 with the caveat that, giving the changing nature of the sectors AHEAD operate in, that nothing is taken for granted as it drives onward. The Board of AHEAD extends its thanks and appreciation to all who participated in the planning process.